I am mindful that my frustration levels have increased recently.
The reasons for this are varied, however the predominant reason revolves around how businesses today make it so difficult to introduce new business ideas and potential revenue to them; more specifically to engage with them.
In a world where ways of communicating are now many and varied; indeed almost instantaneous the portals to the world and directly to each other have increased. In a way we are all transparent and have ‘shop windows’ to an audience we could never have imagined years ago.
Are companies now getting too many enquiries? Can they handle them? Do they care?
In a world with rapidly expanding business demands I understand how busy people are. With more limited budgets surely the needs of a business today are that it has to be more reliable, rapid and responsive? Why then are so many NOT? Why don’t they look at themselves from the outside in?
Why do companies make it so difficult to find and then contact relevant people within the organisation? From personal experience; I have recently been trying to find the most appropriate person with specific responsibilities for a particular area within a number of organisations. I am trying to introduce an interesting proposition that could add significant value to their business. I simply needed to talk to the most relevant person within the business. Well, an audience with the pope would have been easier to secure. Do these people really feel their own importance is so great?
The first problem is actually getting to talk to a person and not a screen or robot voice. Then, finding the relevant person, getting a name is Nye on impossible! Do these people know what they are doing? Out of 15 enquiries made by me over half were passed on to anonymous colleagues without the courtesy of a contact name. Must be some sort of internal lets ‘protect each other’s info’ pact or missive. Talk about passed from pillar to post. You might imagine that this would be easy with LinkedIn, Google searches, company websites, our team, contact us etc. but it’s not, it’s just a joke.
Now I am willing to accept there could be many reasons for this; confusing job titles; overzealous and poorly informed gatekeepers; confusing and poorly throughout websites or even inefficient monitoring of websites; people hiding behind multiple choice keyboard selection options; that don’t work but no one has the balls to say so and we keep being subjected to referrals to India. info@ web response mechanisms, many don’t work or are hosted by people who don’t know the business or who is who! I could go on but you get the gist. We can’t seem to or don’t want face to face meeting anymore, we all want to do it via the interface of a screen…it is all very impersonal, smoke and mirrors. I bet if you are reading this you don’t think it’s your business, but it is, try being your customer for a day. Wake up.
Therefore why are we on LinkedIn? Why does it exist? Is it to massage our ego, look how many degrees I got from where? Perhaps I will get a better a job offer or do you really want to link in to business real people and business opportunities?? If you don’t, then don’t link in.
Contact Conduit Partners on 01235 831777 or email firstname.lastname@example.org