There is an advertisement on TV right now whereby a guy is touting tickets in a shopping area to see his friend’s band in a local pub. Probably London. He is handing out free tickets and asking passers-by to come along and see his friend’s band perform live in a pub around the corner. It is actually an advert for a new drink; typically, many people turn down the offer as too good to be true or can’t be bothered, however some take him up on the free drink offer and the chance to potentially see a new hot band live. The ad cuts to the inside of the pub, the band turns out to be Plan B and the drinks are all free as it is the launch of Bulmer’s new exciting and hip cider. What can we draw from this? As I see it it’s about taking a risk, a chance of a new experience, we weigh up the risk/reward factors, assessing how threatened or confident we feel about an offer.
In accepting the invitation certain individuals experience free drinks, and, ironically, the experience of meeting new liked minded people and seeing live, arguably one of the best new artists around; and those that turned it down, missed the opportunity!
I am curious as to how many times we do this in our lives. The point is, I personally am the sort of person who would have gone for the free drink and to see ‘his friend’s band’ but then I am naturally curious and from my experience, it’s what true entrepreneurs do. We do not turn down an opportunity as we are eternal optimists, however many motorways I found in business, I entered 10 times as many cul-de-sacs! I often still do. I rarely ever turn down the chance of an opportunity, despite my advancing years, particularly the chance of experiencing something new and stimulating, to be exposed to an area that potentially could involve an opening and growth.
Most of today’s top companies were started by people with this ethos, by enthusiastic entrepreneurs, innovators and pioneers, carving out new lands of opportunity for yet unproven ideas and technologies. The sad fact today is the cynical corporate world is too risk averse, the investment community have turned venture capital into an oxymoron and no one has any confidence any more, or they simply see something as too good to be true. The band could have been rubbish!
Imagine then my delight following three years with a client when we delivered an 11X return on their investment; imagine then, our gearing up to promote this and offer to share this experience with liked minded businesses who could see how strong this proposition was particularly in today’s economy.
Do you want a ticket to see my friend’s band?
To learn more about using Conduit services together with information on how our clients receive 11:1 ratio return on their investment please email Holly Munns; hollymunns@conduitpartners.co.uk or telephone 01235 831777.