Technology startups: what you need to know before approaching investors

There’s a buzz about Britain and the future of its technology, especially with the news that Google is to provide office space and assistance to new technology companies in London’s so-called ‘Silicon Roundabout’. The ambitions for this area are grand, with David Cameron declaring that he wants to make it easier for new firms to flourish.

It seems there’s never been a better time to launch a technology start up. However, in reality there is a whole lot more to it than dreaming up a cracking new idea, finding investors to back it, taking it to market, selling it on and making millions.

Technology investments normally take longer to show a return on investment, as new technologies are often disruptive and take more time to become adopted.

Due diligence in this sector has become more rigorous over the last five years. The process of ensuring your business meets all the criteria and convincing investors that it can indeed show a return is harder than ever.

Conduit Partners have been advisers to some of the UK’s largest IP generators and investment funds. We specialise in working in the technology sector and are skilled in making sure early-stage businesses can unlock the value in their business or raise the investment to get them there.

Positioning technology, which is often complex in nature, is not straightforward. Knowing where the technology sits in the value chain and having the value proposition worked out is essential to simplifying the pitch and creating a compelling argument for investors.

Our unique and proven approach ensures that new technology entrepreneurs set realistic and defendable expectations before approaching our extensive database of investors.

To tap into our expertise and help ready your technology start-up for investment, call 01235 831777. We are recruiting right now for entrepreneurs to join the Carbon Trust Entrepreneurs Fast Track programme.