What customer needs or unmet expectations are we addressing?

Which customer segments create the most value for the business?

What needs are we satisfying?

Through which channels, solving what problems or "points of pain"?

With what products?

What services?

Encapsulating what big idea and value proposition?

Have we taken into account the risks and rewards of which opportunities in which priority order to optimise the chosen strategy or strategies?

Do we have the appropriate resources in people and capability and are they committed and in full and open agreement of the strategy?

What is the tactical activity required for executing upon the strategy or strategies?

What are the appropriate business goals and objectives?

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